FCA: ORACLE LEAD GENERATION

Lead Generation Campaign

Lead Generation Campaign.

FCA were engaged to create opportunities, within the target market, for Oracle sales people.

The Challenge

The challenge was simple, having prospects agree to a phone call from Oracle. Within this, FCA had to develop the strategy and script, acquire the data and manage the process and flow of information, including a one page dossier on the prospect to the Oracle sales people.

The Solution

FCA delivered more than the contracted leads, with prospects happy to take the call and participate through the sales process.
- 45 qualified leads generated
- 1 in 2 went through a sales demonstration
- 1 in 4 turned into a live opportunity.