FCA: ORACLE & FRIDAY SOLUTIONS

Appointment Setting Campaign

Appointment Setting Campaign.

Oracle and their partner were looking for an immediate pipeline, opportunity and revenue growth in the Auckland market, and engaged FCA to book 30 BANT (Budget/Authority/Need/Timeline) qualified face to face appointments.

The Challenge

The objectives for the appointment setting campaign were simple, achieve 30 face to face appointments in Auckland. In background, FCA had to understand which Oracle products they wanted to promote, the target market (including industry, business size, job description etc) and then acquire the data. FCA then developed a compelling script, trained their sales staff and commenced.

The Solution

FCA delivered more than 30 face to face appointments, with the prospects receiving calendar invitations, and Oracle and their partners receiving a detailed dossier on the prospect, company, qualification questions and detailed answers and call notes.